Filthy Rich — Text and Context

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Orban, Paul, 1896-1974 [Illustrator], Sheinbaum, Fred Project Gutenberg 2019
Science fiction; Short stories; New York (N.Y.) -- Fiction; Rich people -- Fiction; Consumption (Economics) -- Fiction Readers of public-domain and historical texts
Project Gutenberg digital edition en

Edition facts

Words: 6,570
Reading time: 29 min
Text sections: 1
In a 1998 where citizens are patriotic consumers and saving money is subversive, J.L. Spender, an assistant vice-president, confronts his daughter's affection for a young man who hoards cash. This 1957 story satirizes consumption-driven society through specific details like the Consumer's Pledge and mandatory spending.
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Fred Sheinbaum's 1957 story imagines a near-future America where the highest civic duty is consumption. The Thursday morning executive meeting of General Products Corporation adjourns with the Consumer's Pledge, a ritual also recited by schoolchildren nationwide. J.L. Spender, Assistant Vice-President of Cotter Pin Production, takes pride in working extra hours to raise the standard of living for the American Consumer. The story's satire is built not through broad statements but through precise, mundane details: a silent elevator, a heliport attendant, and a June 1998 Buick Skymaster helicopter that Spender replaces every six months as prescribed by Consumer's Guide.

Consumption as Patriotism

The catalog subjects list Consumption (Economics) -- Fiction, and the excerpts bear this out in specific ways. Characters are defined by their spending habits. Spender's daughter Glory is described as a "sound, patriotic consumer" who can "spend money faster, more sensibly than any of her frivolous friends." The story treats saving money as a crime: a secret bank account is illegal, and a savings tax exists to penalize thrift. The young man Ernest Stringer is considered "worse than the old time gangsters" because he is a "non-consumer" who has saved one hundred thousand dollars. The language of criminality is applied to economic behavior, not violence.

The Material Landscape of 1998

The story's setting is built through branded objects and consumer rituals. Spender's helicopter is a "Buick Skymaster," a "sculpture in chrome and plexiglass." His home is described in terms of how long the family has lived there—past the five-year mark—implying a norm of frequent relocation. The narrative mentions "disposable contact lenses" as standard, while Stringer's "spectacles with heavy black frames" mark him as deviant. These details are not mere background; they function as moral indicators. The story uses material culture to signal conformity or subversion, making the physical world a direct expression of ideology.

Domestic Drama as Economic Allegory

The conflict is framed as a family dispute, but the stakes are economic. Spender worries about his daughter's choice of suitor not because of character but because Stringer is a "dollar-hoarder." The story's climax occurs in a bedroom, where Glory sobs that Stringer showed her a secret bankbook. Her horror is not at dishonesty but at his savings. The narrative voice stays close to Spender's perspective, using his consumerist logic to drive the plot. The excerpts do not reveal the story's resolution, but the setup suggests that personal relationships are entirely subsumed by the imperatives of spending.

The excerpts offer a complete satirical premise but leave the story's outcome unknown. Readers should note how Sheinbaum uses specific, dated brand names and rituals to create a future that is both absurd and recognizable. The story rewards attention to its economic vocabulary—terms like "Consumer's Pledge," "savings tax," and "non-consumer" are not explained but are treated as natural. This editorial note is based solely on the provided text; no claims are made about the full story's plot or themes beyond what is excerpted.

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